Big Radish is AmazonFresh's customer recognition program. Big Radish offers special benefits and privileges to customers that choose to do the majority of their grocery shopping at AmazonFresh.
The primary benefit of Big Radish is lower minimums for free delivery. This provides you the ability to stock up mid-week without worrying about a delivery charge.
We also occasionally send exclusive promotions and offers to our Big Radish customers.
Every time you place an order, we tally up how much you have spent during the current month. If your total spending meets or exceeds the Big Radish threshold for your delivery zone, you receive Big Radish status. To determine how much you need to spend in a given month to achieve Big Radish status, check the Big Radish status indicator on the upper right corner of the AmazonFresh Web site.
Once you attain Big Radish status, it is valid until the last day of the next calendar month. For example, if you spend enough in March, you get Big Radish status for rest of March and the full month of April.